Job summary

Job Responsibilities:

• Develop and execute go-to-market strategies for new products, features, and initiatives that align with the company’s growth objectives.
• Collaborate with the product, sales, and growth teams to define product positioning, messaging, and unique value propositions.
• Drive product adoption and engagement through targeted marketing campaigns, content, and customer education initiatives.
• Conduct market research and competitive analysis to identify growth opportunities and inform product development.
• Develop and manage a content calendar, including blogs, webinars, case studies, and social media, to support growth campaigns.
• Create compelling marketing collateral, including sales presentations, product guides, and website copy, to support lead generation and sales efforts.
• Work closely with the analytics team to measure the effectiveness of campaigns and product launches, and optimize strategies based on performance data.
• Engage with customers and gather feedback to understand their needs and improve product-market fit.
• Coordinate with external partners, agencies, and influencers to amplify marketing efforts and reach new audiences.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• 5+ years of experience in product marketing, preferably within a growth-focused role.
• Proven track record of successfully launching products and driving growth through strategic marketing campaigns.
• Strong understanding of digital marketing channels, including social media, content marketing, email marketing, and SEO.
• Exceptional communication and storytelling skills, with the ability to translate technical concepts into clear, customer-focused messaging.
• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to track performance and ROI.
• Ability to work cross-functionally and collaborate with teams across the organization.
• Creative thinker who is detail-oriented and can manage multiple projects simultaneously.

Preferred Skills:

• Experience in [industry-specific knowledge, e.g., SaaS, e-commerce, FinTech].
• Familiarity with A/B testing, growth hacking, and data-driven marketing strategies.
• Knowledge of CRM and marketing automation tools (e.g., Salesforce, Marketo).
• Previous experience in a startup or fast-growing environment is a plus.

Why Join Us?

• Opportunity to be part of a high-impact growth team that shapes the future of our products.
• Work in a dynamic and innovative environment with a focus on creativity and growth.
• Competitive salary, performance bonuses, and excellent benefits.
• Opportunities for career advancement and professional development.